I'm an editor, writer and digital content strategist with a proven track record of growing audiences and deepening engagement, by transforming editorial strategy and ways of working. From tiny startups to global brands, my work has made a difference.
I enjoy building audiences and empowering teams to use data to deliver smart content that resonates with readers and commercial partners alike, and have done for brands from Cosmopolitan to The Sunday Times and VICE, with bylines for The Guardian, Metro, Refinery29, Style, MTV, i-D, Discovery, EuroNews, Marie Claire and heaps more.
My first book was published by Harper Collins in January 2021 in hardback, digital and audio formats. The paperback is released in December 2021 and it will soon be on sale in America.
An honest look at the tragic buffet of useless advice around mental health, Get A Grip, Love, looks at what really works, what really doesn't, and what really pisses us off in 'the mental health conversation'.
Focusing on my experience alongside peer contributions and plenty of professional analysis, check it out if you'd like to understand more about depression within you or someone you love.